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THE Marketing Study Guide

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Category: Customer Relationship Management

Understanding the Limitations of CSat

 

There are a number of limitations of customer satisfaction in terms of relying too heavily on this marketing metric. It is, therefore, important to understand the various limitations in order to utilize the results of CSat research/scores appropriately.

Expected

… Read more...
Author Geoff FrippPosted on Categories Customer Relationship Management, Services MarketingTags customer satisfaction

The average lifetime of a customer

 

Customer lifetime value has three main components:

  • The acquisition cost of customer
  • The annual profit of customer
  • And the lifetime of the customer to the firm

The average lifetime of a customer

The final component in the customer … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags clv

The annual profit of a customer in CLV

 

Customer lifetime value has three main components:

  • The acquisition cost of customer
  • The annual profit of customer
  • And the lifetime of the customer to the firm

The annual profit of a customer

The main component of the customer lifetime … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags clv, services marketing

Customer Acquisition Costs

 

The calculation for customer lifetime value has three main components:

  • The acquisition cost of customer
  • The annual profit of customer
  • And the lifetime of the customer to the firm

Customer acquisition costs

This is the amount of money it … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags clv

Why customer revenue will increase over time

 

When considering the goal of trying to increase a customer’s lifetime value, one of the main levers is to attempt to increase loyalty/retention which will increase the length of time a customer remains a customer.

In the customer lifetime … Read more...

Author Geoff FrippPosted on Categories Customer Relationship ManagementTags clv

How to calculate a customer’s lifetime in years

 

A key aspect in the customer lifetime value (CLV) calculation is time spent as a customer – commonly referred to as the customer’s lifetime. When we refer to the customer’s lifetime in a marketing context, we are considering the … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags clv

Using the free Customer Lifetime Value (CLV) template – VIDEO

 

This website has a free Excel spreadsheet template that can enable to quickly calculate customer lifetime value for your university assignment or for your firm. Go here to download the customer lifetime value template.

There are also step … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, Metrics, Videos, Videos - CRMTags clv, video

Free download of the customer lifetime value Excel template

 

If you need a customer lifetime value calculation, then a free Excel spreadsheet template is available for download here… free clv template download

How to use the customer lifetime value Excel template

When you open the spreadsheet, it should … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags Excel, template

Understanding customer lifetime value (CLV)

 

Customer lifetime value or CLV is a key marketing metric that is primarily used in relationship marketing oriented organizations. In simple terms, it is the profit attributable to an individual customer during their time as a customer with the … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags clv, Excel

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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