When it comes to brand development, there are four main brand approaches, as shown in the following diagram.As you can see, this diagram is a matrix built around the two attributes of existing/new product category and existing/new brand name. This then determines one of the four boxes, namely:Product line extensionMulti-brandBrand extensionNew brandPlease note that the […]
Four brand strategies Find Out More...
Here are two videos where you will learn how to make a BCG matrix on Excel from start to finish. The first video covers Excel 365, and the other video is for older versions of Excel.Alternatively, if you are new to Excel, please note that there is a free Excel template available for download on
How to create a BCG Matrix in Excel (video) Find Out More...
There are relatively few calculations required in order to construct effective BCG matrix. Probably the most difficult decision is to define the market – as there are often numerous ways of defining the market, as is further discussed below.In terms of constructing the BCG matrix after the market definition, there are two calculations required, namely
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Using the BCG matrix for portfolio analysisOne of the prime uses of the BCG matrix is for portfolio analysis – that is, to ensure that the overall company has an appropriate mix of business units and/or product in its overall portfolio.In this article on the BCG matrix and portfolio analysis, both good and poor portfolios
Good and poor BCG Matrix portfolios Find Out More...
The output of the BCG matrix classifies businesses or brands or products into one of four quadrants.Each of these four quadrants are defined by the intersection of two marketing metrics – namely the market growth rate (a measure of market opportunity and potential) and relative market share (a measure of competitive strength).The four quadrants that
BCG Matrix and its Four Quadrants Find Out More...
Although the BCG matrix is a widely used strategic model and is still discussed in many strategy and marketing textbooks, it does carry significant practical limitations. In this article, we detail a list of the top12 BCG limitations and weaknesses.
Limitations of the BCG Matrix Find Out More...
Introduction to the BCG matrixThe BCG matrix was developed by the Boston Consulting Group in 1968. It is a portfolio matrix tool and is designed for larger companies to map, compare and analyze their existing business divisions (strategic business units) or sets of products.The Boston Consulting Group matrix is also known as the growth/share matrix
Benefits of the BCG matrix Find Out More...
Overview of the BCG MatrixThe BCG Matrix is a portfolio model developed by the Boston Consulting Group (BCG) in 1968. It has been popularized over time through inclusion in many strategy and marketing textbooks.One of its prime appeals is that it communicates an important element of strategy – that is, the role of competitive strengths
What is the BCG matrix? Find Out More...
One of the challenges with the design of the BCG matrix is the decision of what values to place the axes in order to create the four quadrants.Unlike as suggested in other areas of the Internet, these four quadrants do not have to be equal in size. For example, there is one video online that
The BCG Matrix: Where to Draw the Line? Find Out More...
The details on the analysis approach to the BCG matrix have been expanded to the full menu – or use the search box.
