## How to Make the BCG Matrix in Excel 365

This is a detailed step-by-step walk-through of how to create the BCG matrix in Excel 365. It also includes an instructional video.

## How to Use the Free BCG Matrix Template

Using the Free BCG Matrix Excel TemplateThis page contains instructions and a video on how to use the free BCG Matrix Excel template available for download on this website.Here is a how-to-use video for the free BCG Matrix, and please scroll down for the written step-by-step instructions.How to Use the BCG Matrix Template (Video)How to

## List of Business Strength and Market Attractiveness Factors

Need a list of Business Strength and Market Attractiveness Factors to use in the GE-McKinsey multi-factor matrix?To make it easy to design and produce the GE matrix, an Excel template is available for free download on this website.This Excel template has been pre-populated with the following list of possible BUSINESS STRENGTHS:Brand equityMarket shareCustomer loyaltyInnovation +

## Free GE Matrix Excel Template

Get the FREE Excel template for the GE-McKinsey nine-box matrix. Design your own ratings or use preset strength and attractiveness factors.

## Free Excel Matrix Template

Making a business matrix has never been easier with the free Excel matrix template maker. Ideal for students and report writers.

## BCG Matrix Formulas

This article details the formulas and calculations required to construct the BCG matrix, namely Relative Market Share and Market Growth Rate.

## Market Share in the BCG Matrix

For those people familiar with the BCG matrix, you should recall that the horizontal axis measures relative market share. And this factor is the more important of the two dimensions in the model.

## Modern Day Design of the BCG Matrix

It should be remembered that the economic conditions and key business goals have changed substantially since the BCG matrix was initially developed in the late 1960s. As a result, a slight redesign of the matrix is probably required to make it more usable and logical to today’s business world.Design of the X axis/relative market shareThe

## The BCG Matrix: Where to Draw the Line?

One of the challenges with the design of the BCG matrix is the decision of what values to place the axes in order to create the four quadrants.Unlike as suggested in other areas of the Internet, these four quadrants do not have to be equal in size. For example, there is one video online that

## Analysis

The details on the analysis approach to the BCG matrix have been expanded to the full menu – or use the search box.

Scroll to Top