The challenges of a product line extension include:Potential product cannibalizationMinor increases in sales volumeCluttering or confusing the marketLess efficiency of production and marketingUnresponsive retail channelsPotential product cannibalizationProbably the main concern with a product line extension, particularly for a simple variation of an existing brand/product – such as a flavor or size variation – is cannibalization […]

 Products are frequently improved by companies. There are various pressures upon a company to do so, particularly from competitors, changing customer needs and technology improvements. However, there are an array of benefits and challenges involved in making the decision whether or not to improve an existing product in the marketplace.Please note that a product improvement