What’s the difference? PR vs Publicity? PR is about maintaining an ongoing positive reputation and relationship with the public, while publicity is about attracting attention in the moment.
Emotional appeals in advertising refer to the strategic use of emotions to capture the attention and influence the behavior of the target audience.
Sales cannibalization refers to a situation where a company’s own products or services compete with each other for market share.
In this detailed article, internal and external reference prices are discussed and their implications for marketers.
There is a direct relationship between these concepts, as internal reference prices are formed through continual exposure to external reference prices.
Repositioning is the task of implementing a major change the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products.