Simple Guide: PR vs Publicity
What’s the difference? PR vs Publicity? PR is about maintaining an ongoing positive reputation and relationship with the public, while publicity is about attracting attention in the moment.
Country-of-Origin Effects in Marketing
The Country-of-Origin Effect is where the customer attitude’s towards a product is shaped by the geographical origin of the brand or product.
Emotional Appeals in Advertising
Emotional appeals in advertising refer to the strategic use of emotions to capture the attention and influence the behavior of the target audience.
What is Cause-Related Marketing?
Cause marketing, also known as cause-related marketing, is a strategy where a company collaborates with a nonprofit organization or social cause to promote their products or services while simultaneously generating funds or support for the chosen cause.
What is Ambush Marketing?
Ambush marketing is a marketing tactic where a brand associates itself with a major event or a competitor’s marketing efforts without officially sponsoring the event or obtaining permission.
What is Paid, Owned, and Earned Media?
This article provides a great introduction and overview paid, owned and earned media and how they need to work together for successful marketing communications.
Understanding Sales Cannibalization in Marketing
Sales cannibalization refers to a situation where a company’s own products or services compete with each other for market share.
What are Reference Prices in Marketing?
In this detailed article, internal and external reference prices are discussed and their implications for marketers.
Relationship Between Internal and External Reference Prices
There is a direct relationship between these concepts, as internal reference prices are formed through continual exposure to external reference prices.
Study Notes for Repositioning
Repositioning is the task of implementing a major change the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products.
