Using the BCG matrix for portfolio analysis One of the prime uses of the BCG matrix is for portfolio analysis – that is, to ensure that the overall company has an appropriate mix of business units and/or product in its overall portfolio. In this article on the BCG matrix and portfolio analysis, both good and
Good and poor BCG Matrix portfolios Find Out More...
The output of the BCG matrix classifies businesses or brands or products into one of four quadrants. Each of these four quadrants are defined by the intersection of two marketing metrics – namely the market growth rate (a measure of market opportunity and potential) and relative market share (a measure of competitive strength). The four
BCG Matrix and its Four Quadrants Find Out More...
Although the BCG matrix is a widely used strategic model and is still discussed in many strategy and marketing textbooks, it does carry significant practical limitations. In this article, we detail a list of the top12 BCG limitations and weaknesses.
Limitations of the BCG Matrix Find Out More...
Introduction to the BCG matrix The BCG matrix was developed by the Boston Consulting Group in 1968. It is a portfolio matrix tool and is designed for larger companies to map, compare and analyze their existing business divisions (strategic business units) or sets of products. The Boston Consulting Group matrix is also known as the
Benefits of the BCG matrix Find Out More...
Overview of the BCG Matrix The BCG Matrix is a portfolio model developed by the Boston Consulting Group (BCG) in 1968. It has been popularized over time through inclusion in many strategy and marketing textbooks. One of its prime appeals is that it communicates an important element of strategy – that is, the role of
What is the BCG matrix? Find Out More...
One of the challenges with the design of the BCG matrix is the decision of what values to place the axes in order to create the four quadrants. Unlike as suggested in other areas of the Internet, these four quadrants do not have to be equal in size. For example, there is one video online
The BCG Matrix: Where to Draw the Line? Find Out More...
The details on the analysis approach to the BCG matrix have been expanded to the full menu – or use the search box.
BCG Matrix example In this example, a retailer with five business portfolios is considered. Their five portfolios include: A chain of supermarkets A set of department stores A convenience store chain A range of specialist fashion stores and A chain of juice bars As you can see from the BCG matrix, the firm has: One
BCG Matrix example for a Retailer Find Out More...
The BCG matrix and relative market share The BCG matrix is built around two dimensions – namely market growth rate and relative market share. Market growth rate Market growth rate is designed to be a measure of market attractiveness and potential. Growth markets provide opportunities to a firm because they are getting much larger, but
Is relative market share still relevant? Find Out More...
Overview of the BCG Matrix The BCG Matrix is a portfolio model developed by the Boston Consulting Group (BCG) in 1968. It has been popularized over time through inclusion in many strategy and marketing textbooks. One of its prime appeals is that it communicates an important element of strategy – that is, the role of
BCG Matrix Overview Find Out More...
