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THE Marketing Study Guide

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Tag: differentiation

Study notes for points-of-difference (POD) and points-of-parity (POP)

What is meant by Points-of-difference (POD)?

The aspects of the product offering that are relatively distinct to the offerings of like competitors.

What is meant by Points-of-parity (POP)?

The aspects of the product offering that are largely similar to the … Read more...

Author Geoff FrippPosted on Categories Marketing Strategy, PositioningTags differentiation, positioning, Study notes

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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