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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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Tag: Excel

How to create a BCG matrix in Excel (video)

In these two videos, learn how to make a BCG matrix on Excel from start to finish. Alternatively there is a free Excel template available for download on another of my sites that automates the process for you.

… Read more...

Author Geoff FrippPosted on Categories Marketing Strategy, VideosTags BCG matrix, Excel, video

How to make a bubble chart in Excel

 

Making a bubble chart in Excel is ideal for making perceptual maps to demonstrate positioning.

There are three ways to make a bubble chart in Excel, as shown the below video “How to make a bubble chart in Excel”.… Read more...

Author Geoff FrippPosted on Categories Positioning, VideosTags Excel, video

Free download of the customer lifetime value Excel template

 

If you need a customer lifetime value calculation, then a free Excel spreadsheet template is available for download here… free clv template download

How to use the customer lifetime value Excel template

When you open the spreadsheet, it should … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags Excel, template

Understanding customer lifetime value (CLV)

 

Customer lifetime value or CLV is a key marketing metric that is primarily used in relationship marketing oriented organizations. In simple terms, it is the profit attributable to an individual customer during their time as a customer with the … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, MetricsTags clv, Excel

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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