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Tag: reposition

Study Notes for Repositioning

What is repositioning?

Repositioning is the task of implementing a major change the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products.

Why repositioning is used?

  • Changes in consumer needs and lifestyles
… Read more...
Author Geoff FrippPosted on Categories PositioningTags reposition, Study notes

Challenges of product repositioning

 

In the classification of new products, product repositioning is considered to be a new product task. There are a numerous challenges and benefits associated with product repositioning as discussed in the following article. Please refer to a separate … Read more...

Author Geoff FrippPosted on Categories New Product Process, PositioningTags reposition

National Australia Bank Repositioning Case Study

 

NAB’s Repositioning in the Australian Banking Market

This video highlights a major campaign undertaken by the National Australia Bank (NAB). As you will see, this is probably one of the best executed campaigns that you will see, given that … Read more...

Author Geoff FrippPosted on Categories Marketing Strategy, News and Cases, Positioning, Promotion Concepts, Services Marketing, Videos, Videos - PromotionTags reposition

Benefits of product repositioning

 

In the classification of new products, product repositioning is considered to be a new product task. There are a numerous challenges and benefits associated with product repositioning as discussed in the following article. Please refer to a separate … Read more...

Author Geoff FrippPosted on Categories New Product Process, Product MixTags reposition

Example of a product repositioning

 

Probably a good example of a product repositioning exercise is Mother Energy drink in Australia, which is a Coca-Cola brand. When it was first introduced into the marketplace, driven by Coca-Cola’s goals be a market leader in the energy … Read more...

Author Geoff FrippPosted on Categories New Product Process, Positioning, Segmentation, Targeting and PositioningTags reposition

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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