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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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Tag: research

Advertising awareness and recall metrics

Advertising awareness metrics

In addition to measuring brand awareness, firms will often look to measure advertising awareness through a similar/same survey of the target market. This would be an extension of the questionnaire discussed in the article on brand … Read more...

Author Geoff FrippPosted on Categories Marketing Research, Metrics, Promotion - AdvertisingTags advertising, research

Brand awareness metrics

Brand awareness: often the first marketing communications goal

Brand awareness is fundamental to success in the marketplace; if consumers are unaware of the brand they are unlikely to become customers. This is why the first goal in a marketing communications … Read more...

Author Geoff FrippPosted on Categories Marketing Research, Metrics, Promotion - AdvertisingTags advertising, brand, research

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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