Peripheral cues are factors that, though seemingly unrelated, can significantly influence consumer attitudes and decisions. These can include elements like music, colors, emotional appeals, celebrity endorsements, humor, or even the overall attractiveness of an ad.
Subliminal messages and peripheral persuasion are both concepts related to how individuals can be influenced without their full conscious awareness, yet they operate in different ways and have different implications in the field of psychology and marketing.
Find out the differences between Paid, Owned, Shared, Earned (POSE) Media and how marketers can best use them for brand building.
Agony advertising seeks to gain the attention of consumers by playing off their negative emotions, such as discomfort, anxiety, fear, or depression.
In today’s world, with the abundance of information available, it’s easy for consumers to feel overwhelmed and suffer from information overload. But what exactly is information overload in marketing?
Setting an advertising budget is a critical step in any marketing strategy. Without a clear budget in place, it can be easy to overspend or allocate resources inefficiently.
The central creative idea is the core concept or message that forms the foundation of an advertising campaign.
There are two widely acknowledged routes to persuasion, the central and peripheral routes, which are important for communication strategies.
Retargeting ads are a powerful marketing tool used by businesses to reconnect with website visitors who didn’t convert into customers on their initial visit.
Emotional appeals in advertising refer to the strategic use of emotions to capture the attention and influence the behavior of the target audience.
