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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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  • Base Concepts
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  • Environment
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  • Segmentation
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Tag: retailing

Main Types of Trade Promotion

 

Sales promotion refers to temporary incentives offered by an organization to either their customers or their resellers, with the intention of increasing the sales of their products. Therefore, it is necessary to classify sales promotions into two broad categories … Read more...

Author Geoff FrippPosted on Categories Promotion ConceptsTags retailing

Are retailers service firms?

 

Why are retailers classified as service firms?

In the study of services marketing, retailers are classified as service providers. One of the questions I am often asked by university students is why retailers are service firms. After all, retailers … Read more...

Author Geoff FrippPosted on Categories Services MarketingTags retailing

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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