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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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Tag: sales promotion

Effectiveness of coupons and rebates

 

In the United States, over $3B worth of coupons and rebates are redeemed each year – indicating that it is an effective form of sales promotion.

According to various academic studies, around 20 to 30% of consumers will be … Read more...

Author Geoff FrippPosted on Categories Pricing, Promotion - Sales Promotion and DirectTags sales promotion

Goals of Coupons and Rebates

 

Sales promotions are short-term incentives designed to drive sales. They are part of the promotional mix within the marketing 4P’s. Because they often carry pricing incentives, such as discounts, they also have a crossover with the pricing mix in … Read more...

Author Geoff FrippPosted on Categories Pricing, Promotion - Sales Promotion and DirectTags sales promotion

Difference between coupons and rebates

 

Sales promotions are short-term incentives designed to drive sales. They are part of the promotional mix within the marketing 4P’s. Because they often carry pricing incentives, such as discounts, they also have a crossover with the pricing mix in … Read more...

Author Geoff FrippPosted on Categories Pricing, Promotion - Sales Promotion and DirectTags sales promotion

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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