Category: Promotion – Sales Promotion and Direct

 

In the United States, over $3B worth of coupons and rebates are redeemed each year – indicating that it is an effective form of sales promotion.

According to various academic studies, around 20 to 30% of consumers will be … Read more...

 

Sales promotions are short-term incentives designed to drive sales. They are part of the promotional mix within the marketing 4P’s. Because they often carry pricing incentives, such as discounts, they also have a crossover with the pricing mix in … Read more...

 

Sales promotions are short-term incentives designed to drive sales. They are part of the promotional mix within the marketing 4P’s. Because they often carry pricing incentives, such as discounts, they also have a crossover with the pricing mix in … Read more...