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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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  • Base Concepts
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  • SWOT
  • Consumer Behavior
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Category: Promotion – Sales Promotion and Direct

Difference between Up-selling and Cross-selling

Up-selling and cross-selling are important aspects of building customer relationships and increasing customer lifetime value.

Primarily they are both sales functions, but can occur with direct and digital marketing techniques as well.

What is up-selling?

Up-selling is changing the consumer’s … Read more...

Author Geoff FrippPosted on Categories Customer Relationship Management, Promotion - Sales Promotion and Direct

Effectiveness of coupons and rebates

 

In the United States, over $3B worth of coupons and rebates are redeemed each year – indicating that it is an effective form of sales promotion.

According to various academic studies, around 20 to 30% of consumers will be … Read more...

Author Geoff FrippPosted on Categories Pricing, Promotion - Sales Promotion and DirectTags sales promotion

Goals of Coupons and Rebates

 

Sales promotions are short-term incentives designed to drive sales. They are part of the promotional mix within the marketing 4P’s. Because they often carry pricing incentives, such as discounts, they also have a crossover with the pricing mix in … Read more...

Author Geoff FrippPosted on Categories Pricing, Promotion - Sales Promotion and DirectTags sales promotion

Difference between coupons and rebates

 

Sales promotions are short-term incentives designed to drive sales. They are part of the promotional mix within the marketing 4P’s. Because they often carry pricing incentives, such as discounts, they also have a crossover with the pricing mix in … Read more...

Author Geoff FrippPosted on Categories Pricing, Promotion - Sales Promotion and DirectTags sales promotion

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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