Main Direct Marketing Tools
The main direct marketing tools include emails, direct mail, SMS, telemarketing, direct response advertising, and other media channels.
Key Metrics for Direct Marketing
The goal of direct marketing is to generate a direct response from the audience, whether it’s making a purchase, signing up for a newsletter, or requesting more information.
What are Slotting Allowances?
Slotting allowances, also known as slotting fees, are fees paid by manufacturers to retailers as a kind of compensation for the shelf space allocated to their products.
What is Push Money?
Push Money, often referred to as “SPIFF” (Sales Promotion Incentive Fund), is a form of incentive or bonus offered to sales employees or channel partners to motivate them to prioritize the promotion and sales of specific products or services.
Why Do Brands Give Away Free Samples of Their Products?
It’s a chance for customers to experience the product without risk, and for the brand to showcase the value it offers.
Why Do Brands Frequently Discount Their Products?
Discounts have a profound psychological impact on consumers. The mere sight of a discounted price tag triggers a sense of urgency and excitement, tapping into the human desire for a good deal.
Difference between Up-selling and Cross-selling
Up-selling is changing the consumer’s decision from a lower priced product to a higher priced product. With cross-selling, we sell additional products or a greater volume of products to the same consumer.
Effectiveness of coupons and rebates
In the United States, over $3B worth of coupons and rebates are redeemed each year – indicating that it is an effective form of sales promotion.According to various academic studies, around 20% to 30% of consumers will be actively involved in the collection and redemption of coupons. These consumers tend to be more price sensitive …
Goals of Coupons and Rebates
Sales promotions are short-term incentives designed to drive sales. They are part of the promotional mix within the marketing 4P’s. Because they often carry pricing incentives, such as discounts, they also have a crossover with the pricing mix in the 4P’s as well.Two common promotional vehicles used in a sales promotion program are coupons and …
Difference between coupons and rebates
Sales promotions are short-term incentives designed to drive sales. They are part of the promotional mix within the marketing 4P’s. Because they often carry pricing incentives, such as discounts, they also have a crossover with the pricing mix in the 4P’s as well.Sales promotions are usually executed through retailers, but service firms and other direct …
