Push and pull marketing strategies are pivotal concepts in the field of marketing, providing businesses with frameworks to effectively reach their target audiences. These strategies can either drive sales by promoting products directly through distribution channels or by creating consumer demand that pulls products through the market.
Understanding Push and Pull Marketing Strategies Find Out More...
The main direct marketing tools include emails, direct mail, SMS, telemarketing, direct response advertising, and other media channels.
Main Direct Marketing Tools Find Out More...
The goal of direct marketing is to generate a direct response from the audience, whether it’s making a purchase, signing up for a newsletter, or requesting more information.
Key Metrics for Direct Marketing Find Out More...
Slotting allowances, also known as slotting fees, are fees paid by manufacturers to retailers as a kind of compensation for the shelf space allocated to their products.
What are Slotting Allowances? Find Out More...
Push Money, often referred to as “SPIFF” (Sales Promotion Incentive Fund), is a form of incentive or bonus offered to sales employees or channel partners to motivate them to prioritize the promotion and sales of specific products or services.
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It’s a chance for customers to experience the product without risk, and for the brand to showcase the value it offers.
Why Do Brands Give Away Free Samples of Their Products? Find Out More...
Discounts have a profound psychological impact on consumers. The mere sight of a discounted price tag triggers a sense of urgency and excitement, tapping into the human desire for a good deal.
Why Do Brands Frequently Discount Their Products? Find Out More...
Up-selling is changing the consumer’s decision from a lower priced product to a higher priced product. With cross-selling, we sell additional products or a greater volume of products to the same consumer.
Difference between Up-selling and Cross-selling Find Out More...
In the United States, over $3B worth of coupons and rebates are redeemed each year – indicating that it is an effective form of sales promotion.According to various academic studies, around 20% to 30% of consumers will be actively involved in the collection and redemption of coupons. These consumers tend to be more price sensitive
Effectiveness of coupons and rebates Find Out More...
Sales promotions are short-term incentives designed to drive sales. They are part of the promotional mix within the marketing 4P’s. Because they often carry pricing incentives, such as discounts, they also have a crossover with the pricing mix in the 4P’s as well.Two common promotional vehicles used in a sales promotion program are coupons and
Goals of Coupons and Rebates Find Out More...
