Product labeling decisions
Product labels refers to the information attached to the packaging that helps describe the product in a little bit more detail.
Depending upon the product and the legal requirements of the country or industry self-regulation requireents, there are certain requirements for the information that must be placed on a label for a product. Food and medicine products in particular have fairly prescriptive labeling requirements.
Some of the key approaches to product labeling that need to be considered are:
- A clear identification of what the product is – this is important when there is an unusual brand name and/or the packaging is not transparent.
- Some form of quantity measure – such as weight, volume, or number of items in the pack
- Sometimes ingredients – particularly for food, there is a legal requirement to list ingredients
- Health and safety warnings – often included for foods, medicines, and even toys
- Usage date – often for food products, brands are required to list the expected shelf life of the product
- Brand ownership – the company that has produced the product
- Brand contact information – how to contact the company, usually by a website, or perhaps a phone number or postal address
- Brand/firm identification numbers – some countries will have codes for companies, which should be included if legally required
- Country of origin – in some jurisdictions, the geographic source of the product needs to be identified