Jul 212014
 

  Probably a good example of a product repositioning exercise is Mother Energy drink in Australia, which is a Coca-Cola brand. When it was first introduced into the marketplace, driven by Coca-Cola’s goals be a market leader in the energy submarket, the overall launch campaign was well executed. All the Read full article…

Jul 212014
 

  A new category product is one of several classifications of new products (please see separate article). Other classifications of new products include: new-to-the-world product, product line extensions, product improvements and product repositioning. When a firm introduces a new type of product to the firm, which is an established product Read full article…

Jul 212014
 

  New-to-the-world products are one of several classifications of new products (please see separate article). Other classifications of new products include: new categories, product line extensions, product improvements and product repositioning. As suggested by the name, a new-to-the-world product is one that is introduced by a company or an organization Read full article…

Jul 212014
 

  Types of new products There are several accepted categories for classifying new products within a company, these are: New-to-the-world products New category products Product line extensions Product improvements Product repositioning Cost reductions Much more than brand-new inventions When we think about new products, we automatically think about brand-new inventions Read full article…

Jul 192014
 

  Ways to identify a suitable value proposition Providing a value proposition is a central part of a firm’s offering in the marketplace. A value proposition helps differentiate firms and brands by having something unique about their “offering”. In marketing terms, an “offering” is the collection of benefits that is Read full article…