The overall product mix for a firm is the complete range of products that they offer in the marketplace. It is also sometimes referred to as their product assortment.There are multiple decisions to make in regards to an overall product mix for a company. Product mix decisions are quite strategic and will determine how the […]
Product mix example Find Out More...
What is a product mix?A product mix is also referred to as a product assortment. It is the full range of products offered by a firm. As discussed in another article on this website, firms will have sets of products in what is known as a product line.Large firms would generally offer several product lines
Product mix decisions Find Out More...
What is a product line?A product line is a related set of products offered by a firm. For example, Apple offers computers, smart phones, tablets, MP3 players, smart watches, and online services. Each of these would be considered a separate product line and under each product line they could offer a broad range of different
Stretching the product line Find Out More...
What is a product line?A product line can be defined as a set of products offered by a company that are similar in function and benefit. These sets of products are also usually sold through the same distribution channels to the same target market at a relatively similar price range.In many ways, the decision of
Product line length Find Out More...
Most marketing textbooks will show the products as having three distinct levels, namely the core benefit or need, the actual product itself, and the augmented product.Please note that there is a separate article on this website that discusses the three product level model.However, in some more advanced marketing textbooks, this model is expanded to include
Five product levels in marketing Find Out More...
In marketing textbooks, consumer products are often shown classified into one of four classes – namely, convenience products, shopping products, specialty products, and unsought products. This is a very old marketing model that is still current and relevant today.There are several articles on this website discussing the specific marketing implications and marketing mix guidelines for
Quick marketing checklist for consumer products Find Out More...
One helpful way of thinking about a product as a marketer is to split the product into levels. By analyzing the product at different levels, a marketer can have a better understanding of the product’s competition, how the design meets the needs of the market, and how it can be supported and clearly differentiated in
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In marketing textbooks, when discussing the product mix, the consumer product classification system is usually discussed. Please note that there are several articles on this website relating to the consumer product classification system, such as how products are classified, examples of the different classes, and why this classification system is used.As you probably know, consumer
The marketing mix for convenience products Find Out More...
In many marketing textbooks, when discussing the product mix, the consumer product classification system is often a model that is presented. Please note that there are several articles on this website relating to the consumer product classification system – please refer to Related Topics at the end of this article.As a quick recap, in the
The marketing mix for shopping products Find Out More...
Many marketing textbooks present the consumer product classification system, which is a model that helps guide the development and design of the marketing mix. Please note that there are several articles on this website relating to the consumer product classification system – please refer to Related Topics at the end of this article.As a reminder,
The marketing mix for specialty products Find Out More...
