Also known as the selling concept, the sales/promotion era is based upon the assumption that a customer will not buy, on his/her own, enough products or services from a certain company. Therefore, any organization needs to set up an aggressive and efficient selling and promotional system on an ongoing basis.It is one of the five […]
The sales/promotion era Find Out More...
Most marketing textbooks will include a discussion, generally in chapter 1, of how marketing has evolved over the last hundred years or so. In this discussion they talk about various concepts, philosophies or eras. The exact terminology slightly various between the major marketing textbooks, but generally they address these five main marketing eras or philosophies:Production
The evolving marketing eras Find Out More...
In the Journal of Marketing in 2008, Pravin Nath and Vijay Mahajan published their study of the impact of chief marketing officers on the business performance of a firm.Here is the link to the Journal of Marketing website and the relevant journal article – you may be able to access this article via your university
Chief Marketing Officers (CMO’s) and their impact on the firm’s performance Find Out More...
The difference between the marketing concept and the promotional eraIn a number of marketing textbooks, one of the topics that they address in chapter 1 is the discussion of different marketing philosophies or concepts – which some marketing textbooks also referred to as marketing eras.Typically there are five different concepts usually discussed in these textbooks,
Video example of the promotional era Find Out More...
Which is the right marketing career option for me?You should read view this article if you have undertaken the marketing career quiz and achieved a score in the mid-range, which would suggest that you are suited to certain aspects of the marketing profession.If you haven’t taken the career quiz – click here to go to
Marketing career options – for the career quiz Find Out More...
Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between 20 and 60.Haven’t done the career quiz yet?If you haven’t done the marketing career quiz as
Understanding the marketing career quiz Find Out More...
Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between 20 and 60.Remember to take the quiz firstIf you haven’t done the marketing career quiz as
Scoring key for the marketing career quiz Find Out More...
Take the marketing career quizAs a marketing lecturer, here are some of the questions sometimes asked by undergraduate students:Is a marketing career right for me?Should I pursue a marketing major?Am I suited to marketing – will I be successful at it?So if you are thinking about a career in marketing? Then take the marketing career
Marketing career quiz (manual version) Find Out More...
Tasks that marketers perform in a companyMarketers take several forms – they can be entrepreneurial and own their own business, or they can act as consultants or advisers or work in agencies to help existing companies, or they can work in a marketing role inside a company. In this article I will discuss various tasks
What does a marketer do? Find Out More...
Is a marketing career for me?Find out today, take the marketing career quiz available on this site.My experience with undergraduate studentsOne of the questions I am often asked by undergraduate students is whether or not they should follow a career in marketing. Often their first exposure to marketing is in marketing principles or marketing 101
Should I pursue a marketing career? Find Out More...
