Which is the right marketing career option for me?
You should read view this article if you have undertaken the marketing career quiz and achieved a score in the mid-range, which would suggest that you are suited to certain aspects of the marketing profession.
If you haven’t taken the career quiz – click here to go to the test
Summary of the questions
Here is a quick list of the questions, make a note of the ones where you scored highly (that is, 3 points) and see the discussion below about what area of marketing that you should consider more strongly for your career.
1. Do you enjoy playing with puzzles, solving problems and lateral thinking games?
2. In your academic studies to date or in your current workplace, do you like studying topics and answering questions that have one right answer, or do you prefer ambiguity where there could be multiple correct approaches to the question?
3. Have you started your own business – even on a part-time basis – or are you interested in owning your own business in future?
4. Do you have ambitions to be the CEO of a medium or large size company later in your career?
5. How well do you interrelate with people?
6. Would you consider yourself to be a persuasive person?
7. How well do you handle criticism?
8. How confident are you were dealing with numbers and perhaps spreadsheets?
9. In terms of your preferred working environment in the future, would you prefer flexibility or stability?
10. How important is social status to you as a result of your professional occupation?
11. What is your attitude to the “details” of a particular task or project?
12. Would you describe yourself as patient or inpatient?
13. Are you someone that can see trends and see where things are heading?
14. What was your approach to science in school – theory or practical or simply bored by it?
15. What is the main purpose, in your opinion, what somebody working in a marketing role in a company?
16. How well do you handle pressure?
17. How often would you watch a business show on TV or the Internet?
18. Would you describe yourself as more like Steve Jobs or Steve Wozniak (the two founders of Apple computers)?
19. Are you a creative person – in what way are you creative?
20. Do you consider yourself pragmatic and practical, or more ideas–based?
Which marketing area does it suggest that you should pursue?
If you scored well for questions 1, 2, 9, 13, 19 or 20
These types of questions indicate strengths in creativity, problem solving and foresight. This would indicate that you are well suited to strategic marketing positions, marketing research, and promotional roles.
If you scored well for questions 3, 6, 9, 13, 15 or 18
Then you need to be in a key mainstream marketing role – such as being a product or brand manager or being the marketing manager of the organization. This is because you have a broad mix of skills, are highly strategic, opportunity-focused and are flexible in your approach.
If you scored well for questions 4, 5, 6, 7, 10, 11, 12 or 16
Scoring well on this set of questions in the marketing career quiz indicates that you would be well suited to roles where you are a key project manager – such as the manager for new product development projects. Alternatively you would also be suited to working as a marketing consultant or in a sales role.
If you scored well for questions 1, 8, 11, 14, 17 or 20
This combination of work preferences and skills indicates that you are more likely suited to areas of market research, market analysis and metrics. Fortunately, due to the shift towards more analytical marketing, this is currently a growth area in marketing careers.