Sponsorships in Marketing
Sponsorships refer to the process of a company supporting an event, organization, or individual, by providing funds, products, or resources.
What is Agony Advertising?
Agony advertising seeks to gain the attention of consumers by playing off their negative emotions, such as discomfort, anxiety, fear, or depression.
Using Porter’s Five Forces Model in Marketing
Porter’s Five Forces Model is an integral business strategy tool that evaluates the intensity of competition and attractiveness of an industry by recognizing five fundamental forces.
Example Porter’s Five Forces Model: Airline Industry
Here is an example Porter’s five forces model for the airline industry. It is designed as a helpful thought starter for your further analysis.
Example Porter’s Five Forces Model: FTA TV
Here is an example of applying Porter’s five forces industry model to the fast food industry. It is designed as a helpful thought starter for your further analysis.
Example Porter’s Five Forces Model: Fast Food Industry
Here is an example Porter’s five forces model for the fast food industry. It is designed as a helpful thought starter for your further analysis.
What is Product Differentiation?
Product differentiation refers to the unique attributes and features that distinguish a product from its competitors.
What are Private Label Brands?
This article aims to explore the evolution, advantages, and impact of private label brands, shedding light on their growing significance in the retail landscape.
How to Build Brand Equity
Brand equity is built through a combination of the marketing mix factors over time. The development of brand equity should NOT rely on promotional expenditure alone.
What is Loss Leader Pricing?
Loss Leader Pricing is a strategic method used by retailers to attract customers by offering products at a price lower than their cost.
