Mystery shopping is a tool used in marketing research. It involves hiring individuals, known as mystery shoppers, to pose as regular customers and evaluate the quality of service provided by a business.
What is a Mystery Shopper? Find Out More...
Why Build Your Own Excel Cross-tab Template? The real question is why not? There are so many advantages of a tailored cross-tab tool, as opposed to the standard pivot table approach.
How to Make Cross-tabs in Excel Find Out More...
Free template to allow you to run cross-tabs in Excel. Very simple to use and charts and cross-tabs are produced automatically.
Free Template: Run Cross-Tabs in Excel Find Out More...
Key challenges of conducting international marketing researchSo what are the main challenges of conducting marketing research in international markets?In terms of market research tools and techniques, the approaches are generally similar, with the same intention of gathering and analyzing information for input into key marketing decisions. However, there are a number of additional challenges to
Domestic versus international marketing research Find Out More...
Get your free Excel tool for the multi-attribute attitude model – a helpful approach to improving brands as the model breaks down the consumer’s overall attitude into smaller, weighted components.
Multi-Attribute Attitude Model: Excel Template Find Out More...
Market share is a key indicator of a brand’s relative competitive position, but do marketers always need to use this marketing metric?
Do I Need to Measure Market Share? Find Out More...
The terms of marketing metrics and analytics are often used interchangeably, but they do refer to slightly different concepts. Find out what they are and how they differ.
Difference between Marketing Metrics and Analytics Find Out More...
When it comes to marketing, we have two main objectives: to understand what works and how and when it works, and to explain and demonstrate our performance.
Why We Need to Use Marketing Metrics Find Out More...
Relative Market Share (RMS) is a measure of a company’s performance in comparison to its competitors. It is calculated by dividing a company’s own market share by the market share of its largest competitor.
Using Market Share to Track Competitors Find Out More...
It would be a mistake for a firm to rely upon one market share measure only. Assuming that the firm has access to competitive sales information, then a variety of market share metrics should be calculated and reviewed.
Variations of Market Share Find Out More...
