Category: BCG Matrix

The BCG matrix is often included in strategy and marketing textbooks. It is often presented because it is a very simple model for students to understand and highlights the relationship between competitive strengths and market opportunities – which is a … Read more...

There are relatively few calculations required in order to construct effective BCG matrix. Probably the most difficult decision is to define the market – as there are often numerous ways of defining the market, as is further discussed below.

In … Read more...

Although the BCG matrix is widely used and widely discussed in many strategy and marketing textbooks, it does carry significant practical limitations.

One of the more obvious benefits of the BCG matrix is its level of simplicity – in that … Read more...

Introduction to the BCG matrix

The BCG matrix was developed by the Boston Consulting Group in 1968. It is a portfolio matrix tool and is designed for larger companies to map, compare and analyze their existing business divisions (strategic business … Read more...

Using the BCG matrix for portfolio analysis

One of the prime uses of the BCG matrix is for portfolio analysis – that is, to ensure that the overall company has an appropriate mix of business units and/or product in its … Read more...

The BCG Matrix is a relatively simple portfolio model. In this theory section of the website, you’ll find an array of information on the BCG Matrix that is designed to help you understand theory and basic concepts.

Perhaps surprisingly, although … Read more...

Get the Free Excel template to Make the BCG Matrix

The BCG Matrix was developed many years ago to help large corporations make investment decisions in regards to their business portfolios and brands. It is a concept that is included … Read more...