Buying Units in the ATAR Forecast Model

What is a “buying unit” in the ATAR forecasting model?

The starting point in the ATAR forecast is the number of buying units, which is sometimes a misunderstood term.

Unfortunately, some marketing students confuse the term “buying units” with “sales … Read more...

ATAR Formula

The ATAR Forecasting Model Formula

The ATAR forecasting model is generally used to help marketers forecast sales volumes, sales revenue and profit contribution – primarily for new products, but it can essentially be used for any marketing campaign or project.… Read more...