ATAR Examples for Two Small Businesses
In these ATAR forecast examples, we will consider two small businesses. The first is a coffee shop in a local area, who is forecasting a new product idea to see if it is viable.
Marketers Guide to Understanding Financial Metrics
Your guide to the key financial metrics for marketers: net present value (NPV), pay-back period, internal rate of return (IRR), marketing return on investment (ROMI), and overall profitability.
How the ATAR Forecasting Model Works
The ATAR forecasting model is designed to forecast sales and profit of new products following its launch. Find out how to use this model to improve your marketing forecasts.
ATAR Model: Guide to Prices, Costs, Margins, Quantity
Need help with your ATAR forecast for your new product launch? Let’s dig into the details of prices, margins, costs, and purchase volume and frequency.
Marketing Forecasts Reality Check
Nothing destroys the credibility of a business report faster than inaccurate or wildly optimistic financial forecasts. Review these simple tips for marketing forecasts.
Interrelated ATAR Forecast Model Factors
Possibly one of the more troublesome issues to consider when using the ATAR model for forecasting new products is how the four basic components – awareness, trial, availability and repeat/rebuy – impact each other.
Product Cannibalization in Marketing Forecasts
We must take product cannibalization into account in our forecasts because the prime goal of the sales and profitability forecasts is to determine the future position of firm/brand based upon the inclusion of this new product into their product mix.
Increasing New Product Trial Rates
Find out about the factors that impact the percentage of consumers that trial a product, which marketers can influence and drive.
How to Improve Brand Awareness
Are you looking to improve brand awareness? Find a list of over 40 tactical ideas to enhance the awareness of your brand.
Do Marketers Need to Use Financial Metrics?
Good question – but I’m guessing that some of you won’t like the answer – which is YES by the way. But why do I need to know anything about financial metrics, especially when there are lots of marketing metrics?
