How to Improve Brand Awareness
Are you looking to improve brand awareness? Find a list of over 40 tactical ideas to enhance the awareness of your brand.
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Do Marketers Need to Use Financial Metrics?
Good question – but I’m guessing that some of you won’t like the answer – which is YES by the way. But why do I need to know anything about financial metrics, especially when there are lots of marketing metrics?
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Financial Forecasts in New Product Decisions
A financial forecast model for new products is simply one of the areas of evaluation for the go/no-go decision on whether or not to develop the product and take it to market.
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Limitations of the ATAR Forecasting Model
While there are numerous benefits of using the ATAR forecasting model for new products and marketing, there are also some limitations and cautions that you need to be aware of when using this approach.
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Benefits of the ATAR forecast model
The ATAR forecasting model is designed for marketing purposes. So let’s explore the key advantages and benefits of using this forecasting model for new products and marketing.
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Rebuy/repeat in the ATAR Forecasting Model
As we know, the prime goal of marketing is to acquire and retain valuable customers. Therefore, our ability to introduce new products that are able to attract ongoing customer loyalty is a key goal.
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Availability in the ATAR Forecasting Model
Availability refers to the extent that the new product is available to consumers through retailers, various direct channels and online.
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Trial in the ATAR Forecasting Model
A trial refers to a first-time purchase by a consumer. This is where a consumer pays money for the product for the first time– either at the full rate or discount due to some form of sales promotion.
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ATAR Variations: Different Business Models
This article highlights the various times that it will be necessary to modify the ATAR model and provides examples of how to achieve this accurately.
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Awareness in the ATAR Model
Awareness is a measure of what proportion (percentage) of consumers (or other buying units) will become aware of the product – whether or not they buy it.
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