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How to create a BCG Matrix in Excel (video)

In this video, you will learn how to make a BCG matrix on Excel from start to finish.

Alternatively there is a free Excel template available for download on this site that automates the process for you.

Categories BCG Matrix, Marketing Strategy

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world.

This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs.

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