## The BCG Matrix and the Product Life-Cycle (PLC)

The concept of the product life cycle is fundamental to understanding how product portfolios will evolve over time through the quadrants of the BCG matrix.Conceptually, the product life cycle, suggests that most product portfolios will categories will progress through different stages of rates of growth – from introduction to growth to maturity and then to […]

## The BCG matrix and the experience curve

The BCG matrix and the experience curve are highly interrelatedThe BCG matrix and the experience curve are highly interrelated. The BCG matrix relies upon the relative market share metric as its indicator of competitive strength. The greater market share advantage, then the greater the amount of profitability generated by the portfolio/firm.What is the experience curve?The

## How to use the free Excel template to make the BCG matrix (video)

Here is the instructional video on how to use the free BCG matrix maker available for download on this website. In the video, you will see two approaches to preparing the BCG Matrix.Version one is for use when you have actual market data and version two is suitable when you don’t have the data but

## How to create a BCG Matrix in Excel (video)

In this video, you will learn how to make a BCG matrix on Excel from start to finish.Alternatively there is a free Excel template available for download on this site that automates the process for you.

## When to use the BCG Matrix?

The BCG matrix is often included in strategy and marketing textbooks. It is often presented because it is a very simple model for students to understand and highlights the relationship between competitive strengths and market opportunities – which is a fundamental aspect of strategy development.However the model was developed in 1968 primarily for the benefit

## BCG matrix formulas and calculations

There are relatively few calculations required in order to construct effective BCG matrix. Probably the most difficult decision is to define the market – as there are often numerous ways of defining the market, as is further discussed below.In terms of constructing the BCG matrix after the market definition, there are two calculations required, namely

## Benefits of the BCG matrix

Introduction to the BCG matrixThe BCG matrix was developed by the Boston Consulting Group in 1968. It is a portfolio matrix tool and is designed for larger companies to map, compare and analyze their existing business divisions (strategic business units) or sets of products.The Boston Consulting Group matrix is also known as the growth/share matrix

## Good and poor BCG matrix portfolios

Using the BCG matrix for portfolio analysisOne of the prime uses of the BCG matrix is for portfolio analysis – that is, to ensure that the overall company has an appropriate mix of business units and/or product in its overall portfolio.In this article on the BCG matrix and portfolio analysis, both good and poor portfolios

## Free Excel Template of the BCG Matrix

Download the Free Excel template for the BCG MatrixThe BCG Matrix was developed many years ago to help large corporations make investment decisions in regards to their business portfolios and brands. It is a concept that is included in many modern-day marketing and strategy textbooks.The Marketing Study Guide offers a free BCG Matrix Excel template that is

## Study Notes for Repositioning

Repositioning is the task of implementing a major change the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products.

Scroll to Top