An example SWOT for Walmart
Strengths for Walmart
| Strong market share |
| Clear value proposition |
| Broad product range |
| Great value products |
| Attractive store design/layout |
| Clear market positioning |
| Lots of key locations |
| Broad market appeal |
| High brand awareness |
| Perceived as the market leader |
| Strong market share |
| Good bargaining power with suppliers |
| Sought after channel partner |
| Cost leadership advantage |
| Beneficial economies of scale |
| Low-cost logistics system |
| Stable cash flows |
| Highly cost efficient |
| Valuable customer database information |
| Global coverage and reach |
Weaknesses for Walmart
| Mixed quality staff |
| Targeting price elastic markets |
| Low quality products |
| Have to price under the market |
| Many negative attitudes to the brand |
| Poor ratings on review websites |
| No strong relationships with influencers |
Opportunities for Walmart
| Leverage our superior logistics system |
| Use automation to improve performance |
| Data mining of our customer database |
| Develop a customer relationship culture |
| Further develop our sales/service team |
| Build stronger customer relationships |
| Increase customer loyalty |
| Target niche markets |
| Broaden our product range to offer multiple price points |
| Build product value to increase unit margins |
| Develop products for the global market |
| Broaden our geographic reach |
| Extend our brand into new areas (brand extension) |
| Expand our number of stores/outlets |
| Acquire a competitor’s successful brand |
| Improve attitudes towards our brand |
| Promote an “environmentally-aware” corporate image |
| Build relationships with influencers |
| Utilize key sponsorships to broaden our brand |
Threats for Walmart
| Being too slow to adapt to change |
| Our business model becoming outdated |
| Rising fixed costs |
| A disconnected, and less loyal, customer base |
| Changes in consumer spending patterns |
| Consumers becoming more demanding |
| Declining share-of-customer |
| Becoming overly price competitive |
| Inability to grow the customer base long-term |
| Loss of market share |
| Poor publicity in the media |
| Being perceived as slow and outdated |
| Limited corporate social responsibility brand image |
| Negative attitudes to the brand |
| Competitors providing more “value add” |
| Disruptive new competitors |
| New international competitors emerging |
| Declining economic conditions |
| Government de/regulation |
SWOT Example for Walmart (Image)
Walmart’s Strategy Overview
Every Day Low Price (EDLP) is the cornerstone of our strategy, and our price focus has never been stronger. Today’s customer seeks the convenience of one-stop shopping that we offer. From grocery and entertainment to sporting goods and crafts, we provide the deep assortment that our customers appreciate — whether they’re shopping online at Walmart.com, through one of our mobile apps or shopping in a store.
Source: About Walmart
