## Measuring Consumer Attitudes

A brand’s ability to measure consumer attitudes provides a very helpful insight into what is driving consumer behavior. Generally a consumer’s attitude towards the various brands in the marketplace has a significant influence over their purchase and … Read more...

## How to Use the Full CLV Calculator

You only need to enter four numbers – please only type over the numbers in the white cells – the numbers in the orange cells are automatically calculated for you.

To calculate the … Read more...

## Videos on CLV

There are five CLV videos available here:

1. Using the free Excel CLV template (available for download on this site)
2. A step-by-step guide to the CLV formula and calculation
3. Using Excel to calculate CLV (without the above template)
4. A guide to

## Main CLV Formula

Let’s look at the main CLV formula is two ways – the first way in words and then as a CLV equation (see separate article on another one of my websites). As you will see, the main customer lifetime value … Read more...

## BCG Matrix Formulas and Calculations

There are relatively few calculations required in order to construct effective BCG matrix. Probably the most difficult decision is to define the market – as there are often numerous ways of defining the market, as is further discussed below.

## Using the BCG matrix for portfolio analysis

One of the prime uses of the BCG matrix is for portfolio analysis – that is, to ensure that the overall company has an appropriate mix of business units and/or product in its … Read more...

## BCG Matrix and its Four Quadrants

The output of the BCG matrix classifies businesses or brands or products into one of four quadrants.

Each of these four quadrants are defined by the intersection of two marketing metrics – namely the market growth rate (a measure of … Read more...

## Limitations of the BCG matrix

Although the BCG matrix is widely used and widely discussed in many strategy and marketing textbooks, it does carry significant practical limitations.

One of the more obvious benefits of the BCG matrix is its level of simplicity – in that … Read more...

## Benefits of the BCG matrix

#### Introduction to the BCG matrix

The BCG matrix was developed by the Boston Consulting Group in 1968. It is a portfolio matrix tool and is designed for larger companies to map, compare and analyze their existing business divisions (strategic business … Read more...