There are five CLV videos available here:
A Good Example for Understanding PositioningPositioning is how the firm or brand wants to be perceived by consumers relative to its competitors. It is a…
What is meant by “execution” in an advertising sense?In advertising and communication programs, one of the challenges is to execute a good creative idea.Marketing students…
The marketing mix has been a fundamental concept of marketing textbooks the past 50 years or more. This article explores the benefits and the role…
The difference between the marketing concept and the promotional eraIn a number of marketing textbooks, one of the topics that they address in chapter 1…
