In the Journal of Marketing in 2008, Pravin Nath and Vijay Mahajan published their study of the impact of chief marketing officers on the business performance of a firm.
Here is the link to the Journal of Marketing website and … Read more...
Prepared by a marketing lecturer, designed for university-level students
In the Journal of Marketing in 2008, Pravin Nath and Vijay Mahajan published their study of the impact of chief marketing officers on the business performance of a firm.
Here is the link to the Journal of Marketing website and … Read more...
You should read view this article if you have undertaken the marketing career quiz and achieved a score in the mid-range, which would suggest that you are suited to certain aspects … Read more...
Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between 20 … Read more...
Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between 20 … Read more...
As a marketing lecturer, here are some of the questions sometimes asked by undergraduate students:
Marketers take several forms – they can be entrepreneurial and own their own business, or they can act as consultants or advisers or work in agencies to help existing companies, or they can … Read more...
Find out today, take the marketing career quiz available on this site.
One of the questions I am often asked by undergraduate students is whether or not they should … Read more...
The marketing profession has certainly evolved and developed over recent years and is significantly different in its role and scope than in the past.
The following diagram, which highlights the progression in the emphasis … Read more...