In the Journal of Marketing in 2008, Pravin Nath and Vijay Mahajan published their study of the impact of chief marketing officers on the business performance of a firm.
Here is the link to the Journal of Marketing website … Read more...
Tag: career
Marketing career options – for the career quiz
Which is the right marketing career option for me?
You should read view this article if you have undertaken the marketing career quiz and achieved a score in the mid-range, which would suggest that you are suited to certain … Read more...
Understanding the marketing career quiz
Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between … Read more...
Scoring key for the marketing career quiz
Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between … Read more...
Marketing career quiz (manual version)
Take the marketing career quiz
As a marketing lecturer, here are some of the questions sometimes asked by undergraduate students:
- Is a marketing career right for me?
- Should I pursue a marketing major?
- Am I suited to marketing –
What does a marketer do?
Tasks that marketers perform in a company
Marketers take several forms – they can be entrepreneurial and own their own business, or they can act as consultants or advisers or work in agencies to help existing companies, or they can … Read more...
Should I pursue a marketing career?
Is a marketing career for me?
Find out today, take the marketing career quiz available on this site.
My experience with undergraduate students
One of the questions I am often asked by undergraduate students is whether or not they … Read more...
The changing role of marketers
Marketers are becoming profit managers
The marketing profession has certainly evolved and developed over recent years and is significantly different in its role and scope than in the past.
The following diagram, which highlights the progression in the emphasis … Read more...