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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
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  • Ethical
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Tag: career

Chief Marketing Officers (CMO’s) and their impact on the firm’s performance

In the Journal of Marketing in 2008, Pravin Nath and Vijay Mahajan published their study of the impact of chief marketing officers on the business performance of a firm.

Here is the link to the Journal of Marketing website and … Read more...

Author Geoff FrippPosted on Categories Introductory ConceptsTags Academic literature, career

Marketing career options – for the career quiz

Which is the right marketing career option for me?

You should read view this article if you have undertaken the marketing career quiz and achieved a score in the mid-range, which would suggest that you are suited to certain aspects … Read more...

Author Geoff FrippPosted on Categories Introductory ConceptsTags career, quiz

Understanding the marketing career quiz

Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between 20 … Read more...

Author Geoff FrippPosted on Categories Introductory ConceptsTags career, quiz

Scoring key for the marketing career quiz

Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between 20 … Read more...

Author Geoff FrippPosted on Categories Introductory ConceptsTags career, quiz

Marketing career quiz (manual version)

Take the marketing career quiz

As a marketing lecturer, here are some of the questions sometimes asked by undergraduate students:

  • Is a marketing career right for me?
  • Should I pursue a marketing major?
  • Am I suited to marketing – will
… Read more...
Author Geoff FrippPosted on Categories Introductory ConceptsTags career, quiz

What does a marketer do?

Tasks that marketers perform in a company

Marketers take several forms – they can be entrepreneurial and own their own business, or they can act as consultants or advisers or work in agencies to help existing companies, or they can … Read more...

Author Geoff FrippPosted on Categories Introductory ConceptsTags career

Should I pursue a marketing career?

Is a marketing career for me?

Find out today, take the marketing career quiz available on this site.

My experience with undergraduate students

One of the questions I am often asked by undergraduate students is whether or not they should … Read more...

Author Geoff FrippPosted on Categories Introductory ConceptsTags career

The changing role of marketers

 

Marketers are becoming profit managers

The marketing profession has certainly evolved and developed over recent years and is significantly different in its role and scope than in the past.

The following diagram, which highlights the progression in the emphasis … Read more...

Author Geoff FrippPosted on Categories Introductory ConceptsTags career

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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