Product mix example


The overall product mix for a firm is the complete range of products that they offer in the marketplace. It is also sometimes referred to as their product assortment.

There are multiple decisions to make in regards to an overall … Read more...

Product mix decisions

What is a product mix?

A product mix is also referred to as a product assortment. It is the full range of products offered by a firm. As discussed in another article on this website, firms will have sets of … Read more...

Product line length

What is a product line?

A product line can be defined as a set of products offered by a company that are similar in function and benefit. These sets of products are also usually sold through the same distribution … Read more...