The overall product mix for a firm is the complete range of products that they offer in the marketplace. It is also sometimes referred to as their product assortment.
There are multiple decisions to make in regards to an overall … Read more...
Tag: product
Product mix decisions
What is a product mix?
A product mix is also referred to as a product assortment. It is the full range of products offered by a firm. As discussed in another article on this website, firms will have sets of … Read more...
Stretching the product line
What is a product line?
A product line is a related set of products offered by a firm. For example, Apple offers computers, smart phones, tablets, MP3 players, smart watches, and online services. Each of these would be considered a … Read more...
Product line length
What is a product line?
A product line can be defined as a set of products offered by a company that are similar in function and benefit. These sets of products are also usually sold through the same distribution … Read more...
Five product levels in marketing
Most marketing textbooks will show the products as having three distinct levels, namely the core benefit or need, the actual product itself, and the augmented product.
Please note that there is a separate article on this website that discusses the … Read more...
Quick marketing checklist for consumer products
In marketing textbooks, consumer products are often shown classified into one of four classes – namely, convenience products, shopping products, specialty products, and unsought products. This is a very old marketing model that is still current and relevant today.
There … Read more...
The three product levels in marketing
One helpful way of thinking about a product as a marketer is to split the product into levels. By analyzing the product at different levels, a marketer can have a better understanding of the product’s competition, how the design meets … Read more...
The marketing mix for convenience products
In marketing textbooks, when discussing the product mix, the consumer product classification system is usually discussed. Please note that there are several articles on this website relating to the consumer product classification system, such as how products are classified, … Read more...
The marketing mix for shopping products
In many marketing textbooks, when discussing the product mix, the consumer product classification system is often a model that is presented. Please note that there are several articles on this website relating to the consumer product classification system – please … Read more...
The marketing mix for specialty products
Many marketing textbooks present the consumer product classification system, which is a model that helps guide the development and design of the marketing mix. Please note that there are several articles on this website relating to the consumer product classification … Read more...
The marketing mix for unsought products
It is common that introductory marketing textbooks discuss the consumer product classification system, which is a model that helps guide the design of the marketing mix. Note: There are several articles on this website relating to the consumer product classification … Read more...
Why classify consumer products?
Please note that this is one article on the consumer products classification system, which discusses why this classification system is helpful. There are also other articles on this website that discuss how products are classified and how the system guides … Read more...
Consumer Products Classification System
The consumer products classification system is a model commonly presented in most marketing principles textbooks in the product mix chapter. This model classifies as consumer products into one of four classes, namely:
- Convenience products
- Shopping products
- Specialty products
- Unsought products
Product at the center of the marketing mix
The importance of product in the marketing mix
Marketing textbooks typically list all four elements (that is, the 4P’s) of the marketing mix equally in their diagrams. However, these textbooks usually structure product as the first chapter of the marketing … Read more...
What is a product? (Marketing view)
In marketing terms, the word “product” essentially refers to anything that the organization sells to the market. As you can guess, a product is an output of the firm’s production system. As a result, there is a general perception that … Read more...