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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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Tag: promotion

Understanding the four stages of integrated marketing communications

 

One model that is discussed in marketing textbooks to explain the concept of integrated marketing communications is the four stages of integrated marketing communications (IMC) developed by Schultz and Kitchen (2000).

The four stages model of integrated marketing

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Author Geoff FrippPosted on Categories Promotion - Advertising, Promotion - Online, Promotion ConceptsTags imc, models, promotion

Video example of the promotional era

 

The difference between the marketing concept and the promotional era

In a number of marketing textbooks, one of the topics that they address in chapter 1 is the discussion of different marketing philosophies or concepts – which some marketing … Read more...

Author Geoff FrippPosted on Categories Introductory Concepts, VideosTags advertising, case study, promotion, services marketing, video

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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