What are Retargeting Ads?
Retargeting ads are a powerful marketing tool used by businesses to reconnect with website visitors who didn’t convert into customers on their initial visit.
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What is Paid, Owned, and Earned Media?
This article provides a great introduction and overview paid, owned and earned media and how they need to work together for successful marketing communications.
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Understanding the four stages of integrated marketing communications
One model that is discussed in marketing textbooks to explain the concept of integrated marketing communications is the four stages of integrated marketing communications (IMC) developed by Schultz and Kitchen (2000).The four stages model of integrated marketing communications (IMC)As can be seen in the model, the four stages are:Tactical coordination of marketing communicationsRedefining the scope
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