Overview of the marketing environment

The three components of the marketing environment

The most appropriate marketing strategy for an organization will depend upon the marketing environment in which it operates. There are three broad categories of the marketing environment, which are:

  1. The internal environment,
  2. The

Examples of core competencies

What are core competencies?

Core competencies are special skills and capabilities of the firm that provides some competitive advantage in the marketplace. We are primarily interested in those skills and capabilities that allow the firm/brand to deliver superior customer value.… Read more...