Category: Marketing PlansSteps in marketing strategy developmentThere should be clear steps to follow when developing a marketing strategy. Guidance from the strategic planIf the strategy is being developed for large organization, then they should be a corporate strategy document – known as a strategic plan … Read more... Marketing strategy and the marketing mixThere is a direct relationship between the firm/brand’s marketing strategy and its marketing mix design. A marketing mix should be the execution of the firm’s marketing strategy. In other words, marketing strategy is implemented through the combination and design of … Read more... Difference between marketing strategy and tactics
It is sometimes confusing distinguishing between strategies and tactics as they refer to interdependent aspects of marketing activities. Basically, strategy refers to major decisions that impact the competitive position of a firm, whereas tactics are the activities that support … Read more... Difference between Marketing and Financial Goals
Marketing strategy is designed to deliver short-term financial and marketing goals and to build and strengthen the firm’s competitive advantages over time. A firm that has significant competitive advantages will enjoy greater profitability and stability of performance. Difference between… Read more...Additional benefits of a marketing plan
Why having a marketing plan will be beneficial to the firmIn addition to documenting the plan itself and outlining the various action tasks, a marketing plan can actually provide other benefits to an organization. Key “extra” benefits of… Read more...Do all firms need a marketing plan?
Can firms be successful without a marketing plan?One of the questions often asked by marketing students is whether or not a company really needs a marketing plan. Certainly by the way that marketing plans are taught at university, … Read more... |
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