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THE Marketing Study Guide

THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

  • About
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles

Category: Marketing Plans

Steps in marketing strategy development

There should be clear steps to follow when developing a marketing strategy.

Guidance from the strategic plan

If the strategy is being developed for large organization, then they should be a corporate strategy document – known as a strategic plan … Read more...

Author Geoff FrippPosted on Categories Marketing Plans, Marketing Strategy

Marketing strategy and the marketing mix

There is a direct relationship between the firm/brand’s marketing strategy and its marketing mix design. A marketing mix should be the execution of the firm’s marketing strategy.

In other words, marketing strategy is implemented through the combination and design of … Read more...

Author Geoff FrippPosted on Categories Marketing Mix, Marketing Plans, Marketing Strategy

Difference between marketing strategy and tactics

 

It is sometimes confusing distinguishing between strategies and tactics as they refer to interdependent aspects of marketing activities. Basically, strategy refers to major decisions that impact the competitive position of a firm, whereas tactics are the activities that support … Read more...

Author Geoff FrippPosted on Categories Marketing Plans, Marketing StrategyTags marketing mix, strategy, tactics

Difference between Marketing and Financial Goals

 

Marketing strategy is designed to deliver short-term financial and marketing goals and to build and strengthen the firm’s competitive advantages over time. A firm that has significant competitive advantages will enjoy greater profitability and stability of performance.

Difference between

… Read more...
Author Geoff FrippPosted on Categories Marketing Plans, Marketing Strategy, MetricsTags goals, strategy

Additional benefits of a marketing plan

 

Why having a marketing plan will be beneficial to the firm

In addition to documenting the plan itself and outlining the various action tasks, a marketing plan can actually provide other benefits to an organization.

Key “extra” benefits of

… Read more...
Author Geoff FrippPosted on Categories Marketing Plans, Marketing StrategyTags Internal marketing

Do all firms need a marketing plan?

 

Can firms be successful without a marketing plan?

One of the questions often asked by marketing students is whether or not a company really needs a marketing plan.

Certainly by the way that marketing plans are taught at university, … Read more...

Author Geoff FrippPosted on Categories Marketing Plans, Marketing Strategy

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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