Why create a perceptual map from scratch?
Perceptual maps are often quite difficult to format, so take advantage of the free perceptual map template that I have built for Microsoft Excel.
It is quick and easy to use – ideal if you need to analyze multiple perceptual maps the same time.
Here is the link to the download website – all about perceptual maps.
There is another video on this site that does show you how to create a perceptual map from scratch on a step-by-step basis, if you still want to make a perceptual map yourself.
And below is the video that explains how to use the perceptual map Excel template template on a step-by-step basis.