Data, information, and insight are not the same thing. This article explains what makes a market insight useful, where insights come from, and why so many “insight” reports never get past information.
What is a Market Insight? Find Out More...
The goal of direct marketing is to generate a direct response from the audience, whether it’s making a purchase, signing up for a newsletter, or requesting more information.
Key Metrics for Direct Marketing Find Out More...
A foundational guide to the metrics that make up Customer Lifetime Value, including average purchase value, retention rate, gross margin, and the CLV:CAC ratio, with a worked coffee subscription example.
Key Metrics for Customer Lifetime Value Find Out More...
Retargeting ads reconnect with people who already visited a brand’s website. Learn how the technology works, why marketers use it, and where privacy and ad fatigue create limits.
What are Retargeting Ads? Find Out More...
The Zeigarnik Effect, named after psychologist Bluma Zeigarnik, relates to our tendency to remember incomplete tasks more than those we have completed.
The Role of the Zeigarnik Effect in Marketing Find Out More...
Some of the most persuasive marketing today isn’t made by brands at all, it’s made by customers. Here’s why user-generated content has become so important, and how to manage its risks.
Why is User-Generated Content Important in Marketing? Find Out More...
Conditioning, a concept borrowed from psychology, involves provoking a specific response, typically through repetition and reinforcement.
How Conditioning Influences Buying Habits Find Out More...
We don’t need to buy a product ourselves to learn something about it. Bandura’s theory of vicarious learning explains why testimonials, reviews and influencer content are so persuasive.
Vicarious Learning in Consumer Behavior Find Out More...
Counting mentions only tells us how much people are talking. Sentiment analysis tells us how they feel, and why marketers need to treat that data with some care.
Social Media Sentiment Analysis Find Out More...
Baby Boomers, Gen X, Gen Y, and Gen Z represent unique, and sometimes conflicting, demographics in terms of their preferences, habits, and purchasing decisions.
Baby Boomers, Gen X, Gen Y and Gen Z Find Out More...
