Prepared by a marketing lecturer, designed for university-level students
| Effective new product development process |
| Good understanding of the market |
| Beneficial economies of scale |
| Effective sales and service culture |
| High share of target markets |
| Broad product range |
| Great value products |
| Effective new product development process |
| Efficient logistics system |
| High service levels |
| Beneficial economies of scale |
| Solid financial reserves |
| Clear value proposition |
| Great customer experience delivered |
| Strong market share |
| High quality products |
| Strengths |
| High service levels |
| Effective sales and service culture |
| Good corporate culture |
| Highly motivated staff |
| Team-based culture |
| Clear value proposition |
| Close to the customer |
| Effective |
| Strong market share |
| Clear value proposition |
| Broad product range |
| Great value products |
| Attractive store design/layout |
| Clear market positioning |
| Lots of key locations |
| Broad market appeal |
| High brand awareness |
| Perceived as the market |