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THE Marketing Study Guide

Prepared by a marketing lecturer, designed for university-level students

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Category: swot

Example SWOT for Apple

This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website.

SWOT Analysis for Apple

Strengths
  • Product leadership
  • High quality products
  • Easy-to-use products
  • Superior product design
  • Effective new product development process
… Read more...
Author Geoff FrippPosted on Categories swot

Understanding core competencies in marketing

Marketing strategy and core competencies

One of the very common analytical approaches in strategic planning is SWOT analysis. The first letter stands for “strengths” and the first letter stands for “opportunities”. These two letters, or parts of the SWOT analysis, … Read more...

Author Geoff FrippPosted on Categories Marketing Strategy, swotTags examples, strategy

Examples of core competencies

What are core competencies?

Core competencies are special skills and capabilities of the firm that provides some competitive advantage in the marketplace. We are primarily interested in those skills and capabilities that allow the firm/brand to deliver superior customer value.… Read more...

Author Geoff FrippPosted on Categories Marketing Strategy, swotTags examples, strategy

Example SWOT for 3M

This example of a SWOT analysis of 3M is designed to help you understand how to prepare an structure a SWOT for strategic input.

Company Overview for 3M

The brand name of 3M comes from its original name of the … Read more...

Author Geoff FrippPosted on Categories Marketing Strategy, swot

Example SWOT for 7-Eleven

 

This SWOT example for 7-Eleven convenience stores is designed to help you understand and structure a SWOT analysis. It is ideal for university assignments or as a template for a business exercise.

Company Overview

7-Eleven has its head … Read more...

Author Geoff FrippPosted on Categories Marketing Strategy, swotTags swot

What is a SWOT analysis?

 

Using a SWOT analysis

A SWOT analysis is an analytical method used to identify and understand both the internal and external factors which have an impact on the company’s business environment. SWOT is an acronym that stands for:

  • Strengths
… Read more...
Author Geoff FrippPosted on Categories Marketing Strategy, swotTags swot

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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