Where does SWOT analysis fit into a formal strategic or marketing plan? The first major component of any formal plan is the situation analysis, where the overall business environment is reviewed and analyzed. This would include both the internal and external marketing environment. In particular, we want to look at our assets and capabilities – … Read more…
Possible SWOT Analysis Ideas for the Coca-Cola Company Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has developed a very broad range of beverage products. Here are some possible ideas to feed … Read more…
Cruise Line SWOT Analysis Examples The cruising sector in recent years as consumers have started to appreciate the advantages of cruising, as well as the increase in quality of facilities and infrastructure onboard the ships. Here are some possible ideas for a SWOT analysis for a cruise line – remember to pick and choose the … Read more…
SWOT Analysis Example for a FinTech FinTechs have become very common in recent years, but also have the challenge of having a fast-growing competitive set and the need to create business relationships as the majority of their customers are businesses. Financial technology companies leverage the opportunities in a fast-moving tech world, but that also creates … Read more…
Possible SWOT Analysis for a Large Bank Larger banks have natural economic and customer base advantages in the marketplace, as compared to their smaller competitors. However, in strength there is also a weakness and large banks also have challenging marketing environments to deal with. Here are some thoughts starters for preparing a SWOT analysis for … Read more…
SWOT Ideas for a Small Bank Smaller financial institutions often face challenges in terms of their perception of financial security and lack of reach and global coverage. Larger financial institutions are much stronger brands, more sophisticated marketing analysis and tools, lots of locations, and are perceived well internationally. Small banks need to focus on geographic … Read more…
Possible Ideas for an Airlines SWOT Airline face many challenges in today’s marketing environment. In particular, their costs are variable due to oil and staff conditions in different countries. International travel is impacted by economic conditions, seasonality, and safety concerns in destinations. Obviously, airlines are high cost operators, given the cost of planes, maintenance, airport … Read more…
SWOT Ideas for a Hotel Chain Strengths for a Hotel Chain Access to a customer database High service levels Effective sales and service culture High quality staff Clear value proposition Effective CRM program Great customer experience delivered High levels of customer satisfaction Strong net promoter scores Unique product features Attractive store design/layout Proven track-record of … Read more…
Sample SWOT Ideas for a Local Restaurant Strengths for a Local Restaurant High service levels Good corporate culture High quality staff Clear segments targeted effectively Clear value proposition Close to the customer Great customer experience delivered High level of customer loyalty Clearly differentiated products Great value products Attractive store design/layout Customer-centric strategy Good local market … Read more…
Sample SWOT Analysis for McDonald’s Fast Food Strengths for McDonald’s Effective new product development process Good understanding of the market Beneficial economies of scale Effective sales and service culture High share of target markets Broad product range Great value products Attractive store design/layout Broad sales area coverage Global coverage and reach Highly convenient locations Strong … Read more…
