Where does SWOT analysis fit into a formal strategic or marketing plan? The first major component of any formal plan is the situation analysis, where the overall business environment is reviewed and analyzed. This would include both the internal and external marketing environment. In particular, we want to look at our assets and capabilities – …
Possible SWOT Analysis Ideas for the Coca-Cola Company Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has developed a very broad range of beverage products. Here are some possible ideas to feed …
Cruise Line SWOT Analysis Examples The cruising sector in recent years as consumers have started to appreciate the advantages of cruising, as well as the increase in quality of facilities and infrastructure onboard the ships. Here are some possible ideas for a SWOT analysis for a cruise line – remember to pick and choose the …
SWOT Analysis Example for a FinTech FinTechs have become very common in recent years, but also have the challenge of having a fast-growing competitive set and the need to create business relationships as the majority of their customers are businesses. Financial technology companies leverage the opportunities in a fast-moving tech world, but that also creates …
In this post there is a comprehensive example for a banking SWOT analysis. Please note that there are also two more banking SWOT examples available as well. Plus you can download the free SWOT analysis Excel template and make your own detailed SWOT – for any industry – within a few minutes.
In this article you will find a comprehensive set of ideas for making a SWOT analysis for a smaller bank, plus you can access two more banking SWOT examples. And you can also download a free SWOT analysis Excel template here to make any SWOT quickly and easily.
Possible Ideas for an Airlines SWOT Airline face many challenges in today’s marketing environment. In particular, their costs are variable due to oil and staff conditions in different countries. International travel is impacted by economic conditions, seasonality, and safety concerns in destinations. Obviously, airlines are high cost operators, given the cost of planes, maintenance, airport …
SWOT Ideas for a Hotel Chain Strengths for a Hotel Chain Access to a customer database High service levels Effective sales and service culture High quality staff Clear value proposition Effective CRM program Great customer experience delivered High levels of customer satisfaction Strong net promoter scores Unique product features Attractive store design/layout Proven track-record of …
Sample SWOT Ideas for a Local Restaurant Strengths for a Local Restaurant High service levels Good corporate culture High quality staff Clear segments targeted effectively Clear value proposition Close to the customer Great customer experience delivered High level of customer loyalty Clearly differentiated products Great value products Attractive store design/layout Customer-centric strategy Good local market …
Sample SWOT Analysis for McDonald’s Fast Food Strengths for McDonald’s Effective new product development process Good understanding of the market Beneficial economies of scale Effective sales and service culture High share of target markets Broad product range Great value products Attractive store design/layout Broad sales area coverage Global coverage and reach Highly convenient locations Strong …
