Skip to content

THE Marketing Study Guide

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles

Segmentation, Targeting and Positioning

Positioning Example: Banks versus Credit Unions

  A Good Example for Understanding Positioning Positioning is how the firm or brand wants to be perceived by consumers relative to its competitors. It is a very important topic in the study of marketing and usually forms the basis of a firm’s competitive strategy. Typically the firm structures its entire range of  marketing mix … Read more…

Categories Positioning, Segmentation, Targeting and Positioning, Videos, Videos - STP

Value Proposition

  What is a “Value Proposition”? A key aspect of a successful marketing strategy is the clear definition and communication of a sought-after value proposition. A good way to think about the firm’s value proposition is consider what is different and beneficial about the firm’s (or brand’s) offering/s in the marketplace. Over time, firms/brands will … Read more…

Categories Introductory Concepts, Marketing Strategy, Segmentation, Targeting and Positioning
Post navigation
Newer posts
← Previous Page1 … Page3 Page4

Think you know marketing? Play the Marketing Trivia Quiz!

Are you suited for a career in marketing? Take the career quiz!

Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world.

This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs.

Related Sites

All About Perceptual Maps
Market Segmentation Study Guide
Understanding Organizational Behavior
Understanding Customer Lifetime Value
Cluster Analysis 4 Marketing
© 2022 THE Marketing Study Guide • Built with GeneratePress

Terms and Conditions