Target market Archives - THE Marketing Study Guide

Markets, exchange and target markets

When studying marketing it is important to understand the concept of a market and the exchange process.

When we use the term “market” in a marketing sense, there are actually three possible views that we are considering – the overall … Read more...

Study Notes for target market selection

Outline of the target market selection evaluation criteria

Target markets should be evaluated on:

Financial Issues

Segment size
Segment growth rate
Profit margins

Structural Attractiveness

Competitors (direct and indirect)
Competitive rivalry
Access to distribution channels
Current channel relationships

Strategic Direction

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Study Notes for Target Markets

Marketing Study Notes

What is a target market?

A target market is a market segment that has been deliberately selected by an organization in order to focus their marketing efforts and offerings.

Why is target market selection important?

Target market

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Quick Study Notes for STP in Marketing

What is STP in Marketing?

STP stands Segmentation, Targeting and Positioning

STP is a process where a marketer:

Segments an overall market,(segmentation)
Evaluates each market segment on a set criteria,
Selects the most appropriate target market/s for the firm,
Then

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