When studying marketing it is important to understand the concept of a market and the exchange process.
When we use the term “market” in a marketing sense, there are actually three possible views that we are considering – the overall … Read more...
Prepared by a marketing lecturer, designed for university-level students
When studying marketing it is important to understand the concept of a market and the exchange process.
When we use the term “market” in a marketing sense, there are actually three possible views that we are considering – the overall … Read more...
Target markets should be evaluated on:
A target market is a market segment that has been deliberately selected by an organization in order to focus their marketing efforts and offerings.
STP stands Segmentation, Targeting and Positioning
STP is a process where a marketer: