About the free template to run cross-tabs in Excel In today’s analytical world, days marketers are expected to analyze significant amount of customer database and market research survey data – and an effective skill is being able to run cross tabs in Excel. A simple, but powerful, approach to initially analyzing the data is to … Read more…
About the Matrix Maker A matrix demonstrates the relationships between two attributes in a visual graph format, similar to a scatter-plot chart. However, it is often time-consuming for someone new to Excel to construct a matrix, as the chart needs a reasonable amount of formatting. That’s why have developed a free Excel matrix template for … Read more…
About the Customer Journey Map Template This free customer journey map template is designed to quickly and easily build relatively detailed maps for multiple brand personas. Customer journey maps are an effective way of identifying how potential customers make their way to your brand and ultimately become loyal advocates. Download the free template here… customer-journey-map-Excel-template … Read more…
A sample SWOT analysis for Kellogg’s cereals Kellogg’s is a major player in the breakfast food market sector and is one of the most sophisticated operators within the fast-moving consumer goods industry. However, they are facing interesting challenges of a declining market place as consumers become more time-poor, more health-focused, are eating out more, and … Read more…
Where does SWOT analysis fit into a formal strategic or marketing plan? The first major component of any formal plan is the situation analysis, where the overall business environment is reviewed and analyzed. This would include both the internal and external marketing environment. In particular, we want to look at our assets and capabilities – … Read more…
Possible SWOT Analysis Ideas for the Coca-Cola Company Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has developed a very broad range of beverage products. Here are some possible ideas to feed … Read more…
Cruise Line SWOT Analysis Examples The cruising sector in recent years as consumers have started to appreciate the advantages of cruising, as well as the increase in quality of facilities and infrastructure onboard the ships. Here are some possible ideas for a SWOT analysis for a cruise line – remember to pick and choose the … Read more…
SWOT Analysis Example for a FinTech FinTechs have become very common in recent years, but also have the challenge of having a fast-growing competitive set and the need to create business relationships as the majority of their customers are businesses. Financial technology companies leverage the opportunities in a fast-moving tech world, but that also creates … Read more…
Possible SWOT Analysis for a Large Bank Larger banks have natural economic and customer base advantages in the marketplace, as compared to their smaller competitors. However, in strength there is also a weakness and large banks also have challenging marketing environments to deal with. Here are some thoughts starters for preparing a SWOT analysis for … Read more…
SWOT Ideas for a Small Bank Smaller financial institutions often face challenges in terms of their perception of financial security and lack of reach and global coverage. Larger financial institutions are much stronger brands, more sophisticated marketing analysis and tools, lots of locations, and are perceived well internationally. Small banks need to focus on geographic … Read more…
