Prepared by a marketing lecturer, designed for university-level students
Smaller financial institutions often face challenges in terms of their perception of financial security and lack of reach and global coverage. Larger financial institutions are much stronger brands, more sophisticated marketing analysis and tools, … Read more...
Airline face many challenges in today’s marketing environment. In particular, their costs are variable due to oil and staff conditions in different countries. International travel is impacted by economic conditions, seasonality, and safety concerns … Read more...
| Access to a customer database |
| High service levels |
| Effective sales and service culture |
| High quality staff |
| Clear value proposition |
| Effective CRM program |
| Great customer experience delivered |
| High levels of |
| High service levels |
| Good corporate culture |
| High quality staff |
| Clear segments targeted effectively |
| Clear value proposition |
| Close to the customer |
| Great customer experience delivered |
| High level of customer |
| Effective new product development process |
| Good understanding of the market |
| Beneficial economies of scale |
| Effective sales and service culture |
| High share of target markets |
| Broad product range |
| Great value products |
| Effective new product development process |
| Efficient logistics system |
| High service levels |
| Beneficial economies of scale |
| Solid financial reserves |
| Clear value proposition |
| Great customer experience delivered |
| Strong market share |
| High quality products |
| Strengths |
| High service levels |
| Effective sales and service culture |
| Good corporate culture |
| Highly motivated staff |
| Team-based culture |
| Clear value proposition |
| Close to the customer |
| Effective |
| Strong market share |
| Clear value proposition |
| Broad product range |
| Great value products |
| Attractive store design/layout |
| Clear market positioning |
| Lots of key locations |
| Broad market appeal |
| High brand awareness |
| Perceived as the market |
The NPS was developed by management consultant Fred Reichfeld (associated with consulting firm Bain and Co.) and presented in a Harvard Business Review article in 2003.
Since that time the metric has … Read more...
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
Remember that there is a free SWOT maker Excel template available on this site.
This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website.
As well as choosing from around 600 possible strengths, weaknesses, opportunities, and threats – you now have the opportunity to add in your own … Read more...
This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website.
There are many reasons why companies bring products to market place. The one we would naturally think of is to make more money, but that is generally only one of the reasons.
Companies need to stay in … Read more...
Preparing a financial forecast is usually a key requirement in order to have a major marketing campaign, new product, or other marketing project approved. As in most cases, is there is a significant investment up front … Read more...
Often students want to graph multiple products onto the product life cycle using an Excel spreadsheet or some other charting approach. Perhaps surprisingly, this is sometimes awkward to … Read more...
As it is possible to use the product life cycle as a portfolio analysis tool, which allows us to consider whether we have adequately provided for the future profitability for the firm/brand, it is an obvious that there is … Read more...