Top 100 Brands in the World

Brand equity is a financial valuation of the firm’s brand contribution to profit.

Most brand equity valuation firms – such as Millward Brown (as discussed in the link below) – look at brand equity on economic use basis.

So what


Brand name selection

Selecting a brand name

One of the key decisions when bringing a new product to market, particularly if it is going to be under the umbrella of a new brand, is the brand name selection.

There are two approaches to …