- Page 3 of 37 - Prepared by a marketing lecturer, designed for university-level students

Compensatory Decision Rules

Buyer Decision Process, Consumer Behavior, Videos / By Geoff Fripp

Find out how compensatory decision models work. In short, they look at the overall product offering considering all product attributes.

Free PESTLE Analysis Template

Analysis, Ethical Marketing, Free Tools, Marketing Environment, Marketing Strategy, PESTLE, swot / By Geoff Fripp

This is a free Excel template tool that enables you to produce a PESTLE analysis within minutes. Choose from 400 factors or add your own.

List of 400 Factors for PESTLE Analysis

Analysis, Ethical Marketing, Marketing Environment, Marketing Strategy, PESTLE, swot / By Geoff Fripp

This is a list of 400 possible ideas, changes and trends to help you build out a list of suitable factors for your marketing PESTLE analysis.

List of Environmental Factors for PESTLE

Analysis, Ethical Marketing, Marketing Environment, Marketing Strategy, PESTLE, swot / By Geoff Fripp

Here is a list of ideas and thought-starters to help you build out a list of suitable environmental factors for your PESTLE analysis.

List of Legal Factors for PESTLE

Analysis, Marketing Environment, Marketing Strategy, PESTLE, swot / By Geoff Fripp

Here is a list of ideas and thought-starters to help you build out a list of suitable legal factors for your PESTLE analysis.

List of Technology Factors for PESTLE

Analysis, Marketing Environment, Marketing Strategy, PESTLE, swot / By Geoff Fripp

Here is a list of ideas and thought-starters to help you build out a list of suitable technology factors for your PESTLE analysis.

List of Social Factors for PESTLE

Analysis, Marketing Environment, Marketing Strategy, PESTLE, swot / By Geoff Fripp

Here is a list of ideas and thought-starters to help you build out a list of suitable social factors for your PESTLE analysis.

List of Economic Factors for PESTLE

Analysis, Marketing Environment, Marketing Strategy, PESTLE, swot / By Geoff Fripp

Here is a list of ideas and thought-starters to help you build out a list of suitable economic factors for your PESTLE analysis.

List of Political Factors for PESTLE

Analysis, Marketing Environment, Marketing Strategy, PESTLE, swot / By Geoff Fripp

Here is a list of ideas and thought-starters to help you build out a list of suitable political factors for your PESTLE analysis.

Introduction to PESTLE

Analysis, Marketing Environment, Marketing Strategy, swot / By Geoff Fripp

Letters of PESTLE represent the broad categories of a macro-environmental scan for marketing. PESTLE works with SWOT to help guide strategy. This article outlines the key role of PESTLE analysis.