Sample SWOT for an Airline

Possible Ideas for an Airlines SWOT Airline face many challenges in today’s marketing environment. In particular, their costs are variable due to oil and staff conditions in different countries. International travel is impacted by economic conditions, seasonality, and safety concerns in destinations. Obviously, airlines are high cost operators, given the cost of planes, maintenance, airport … Read more…

Sample SWOT for a Hotel Chain

SWOT Ideas for a Hotel Chain Strengths for a Hotel Chain Access to a customer database High service levels Effective sales and service culture High quality staff Clear value proposition Effective CRM program Great customer experience delivered High levels of customer satisfaction Strong net promoter scores Unique product features Attractive store design/layout Proven track-record of … Read more…

SWOT Analysis for a Local Restaurant

Sample SWOT Ideas for a Local Restaurant Strengths for a Local Restaurant High service levels Good corporate culture High quality staff Clear segments targeted effectively Clear value proposition Close to the customer Great customer experience delivered High level of customer loyalty Clearly differentiated products Great value products Attractive store design/layout Customer-centric strategy Good local market … Read more…

SWOT Analysis for McDonald’s

Sample SWOT Analysis for McDonald’s Fast Food Strengths for McDonald’s Effective new product development process Good understanding of the market Beneficial economies of scale Effective sales and service culture High share of target markets Broad product range Great value products Attractive store design/layout Broad sales area coverage Global coverage and reach Highly convenient locations Strong … Read more…

SWOT Analysis Example for Starbucks

Sample SWOT Design for Starbucks Coffee Strengths for Starbucks Effective new product development process Efficient logistics system High service levels Beneficial economies of scale Solid financial reserves Clear value proposition Great customer experience delivered Strong market share High quality products Attractive store design/layout Broad sales area coverage Good bargaining power with suppliers Strong franchisee relationships … Read more…

SWOT Analysis Example for a Coffee Shop

Example SWOT for a Small, Local Coffee Store Chain Possible Strengths for a Coffee Shop Strengths High service levels Effective sales and service culture Good corporate culture Highly motivated staff Team-based culture Clear value proposition Close to the customer Effective niche marketer High share of target markets Strong net promoter scores Strong share-of-customer High quality … Read more…

SWOT Analysis for Walmart

An example SWOT for Walmart Strengths for Walmart Strong market share Clear value proposition Broad product range Great value products Attractive store design/layout Clear market positioning Lots of key locations Broad market appeal High brand awareness Perceived as the market leader Strong market share Good bargaining power with suppliers Sought after channel partner Cost leadership … Read more…

Concerns with The Net Promoter Score (NPS)

Brief History of the Net Promoter Score (NPS) The NPS was developed by management consultant Fred Reichfeld (associated with consulting firm Bain and Co.) and presented in a Harvard Business Review article in 2003. Since that time the metric has become widely adopted across many industries and is estimated to be in use in around … Read more…

A List of Possible Threat Ideas for SWOT Analysis

Remember that there is a free SWOT maker Excel template available on this site. List of Possible CAPABILITY-BASED Threats for a SWOT Analysis Becoming a market laggard or a me-too player Being leap-frogged by competitor’s technology Being too slow to adapt to change Declining profits as patents run-off Deteriorating strategic alliances Enterprise bargaining issues High … Read more…

A List of Possible Opportunity Ideas for SWOT Analysis

Remember that there is a free SWOT maker Excel template available on this site. List of Possible CAPABILITY-BASED Opportunities for a SWOT Analysis Become a first-mover in an emerging markets Build our IT/software expertise Create appropriate outsourcing partnerships Data mining of our customer  database Develop propriety software Develop strategic alliances Improve our analytical marketing capabilities … Read more…