Big Data and Marketing
Simply put, big data refers to the enormously large amounts of data collected every day, which can be analyzed to reveal patterns, trends, and associations.
Paid, Owned, Shared, Earned (POSE) Media
Find out the differences between Paid, Owned, Shared, Earned (POSE) Media and how marketers can best use them for brand building.
What is Social Listening in Marketing?
Social listening in marketing is a strategy that involves monitoring and analyzing digital conversations about a brand, product, industry, or competitors across various social media platforms and online forums
Using Fear Of Missing Out in Marketing
FOMO, or the Fear Of Missing Out, is a powerful psychological phenomenon that drives us to want to be part of something exciting or important.
Main Direct Marketing Tools
The main direct marketing tools include emails, direct mail, SMS, telemarketing, direct response advertising, and other media channels.
What are Retargeting Ads?
Retargeting ads are a powerful marketing tool used by businesses to reconnect with website visitors who didn’t convert into customers on their initial visit.
The Role of the Zeigarnik Effect in Marketing
The Zeigarnik Effect, named after psychologist Bluma Zeigarnik, relates to our tendency to remember incomplete tasks more than those we have completed.
Why is User-Generated Content Important in Marketing?
Unlike traditional marketing where brands solely control the messaging, user-generated content allows consumers to take the spotlight and share their authentic experiences.
Vicarious Learning in Consumer Behavior
Vicarious learning refers to the process by which individuals observe the behavior and experiences of others and learn from them.
