As we know, the prime goal of marketing is to acquire and retain valuable customers. Therefore, our ability to introduce new products that are able to attract ongoing customer loyalty is a key goal.
Rebuy/repeat in the ATAR Forecasting Model Find Out More...
Availability refers to the extent that the new product is available to consumers through retailers, various direct channels and online.
Availability in the ATAR Forecasting Model Find Out More...
A trial refers to a first-time purchase by a consumer. This is where a consumer pays money for the product for the first time– either at the full rate or discount due to some form of sales promotion.
Trial in the ATAR Forecasting Model Find Out More...
This article highlights the various times that it will be necessary to modify the ATAR model and provides examples of how to achieve this accurately.
ATAR Variations: Different Business Models Find Out More...
Awareness is a measure of what proportion (percentage) of consumers (or other buying units) will become aware of the product – whether or not they buy it.
Awareness in the ATAR Model Find Out More...
Free download of the Excel template for the ATAR (awareness, trial, availability, repeat) forecasting model – designed for marketing forecasts.
Free Download: ATAR Model Excel Template Find Out More...
The starting point in the ATAR forecast is the number of buying units, which is sometimes a misunderstood term.
Buying Units in the ATAR Forecast Model Find Out More...
The ATAR forecasting model is generally used to help marketers forecast sales volumes, sales revenue and profit contribution, primarily for new products, but it can be used for any marketing campaign or project.
ATAR Forecast Model Formula Find Out More...
Get your free Excel tool for the multi-attribute attitude model – a helpful approach to improving brands as the model breaks down the consumer’s overall attitude into smaller, weighted components.
Multi-Attribute Attitude Model: Excel Template Find Out More...
Understanding what is the difference between primary and secondary demand is helpful for identifying growth opportunities in marketing.
Difference Between Primary and Secondary Demand Find Out More...
