Which is the right marketing career option for me? You should read view this article if you have undertaken the marketing career quiz and achieved a score in the mid-range, which would suggest that you are suited to certain aspects of the marketing profession. If you haven’t taken the career quiz – click here to
Marketing career options – for the career quiz Find Out More...
Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between 20 and 60. Haven’t done the career quiz yet? If you haven’t done the marketing career
Understanding the marketing career quiz Find Out More...
Well done on completing the 20 questions in the marketing career quiz. You should have totaled your answers with A = 1 point, B = 2 points, C = 3 points and have a total score of somewhere between 20 and 60. Remember to take the quiz first If you haven’t done the marketing career
Scoring key for the marketing career quiz Find Out More...
Take the marketing career quiz As a marketing lecturer, here are some of the questions sometimes asked by undergraduate students: Is a marketing career right for me? Should I pursue a marketing major? Am I suited to marketing – will I be successful at it? So if you are thinking about a career in marketing?
Marketing career quiz (manual version) Find Out More...
Why the shift to corporate social responsibility (CSR)? And what are the key drivers that have pushed brands to be more socially responsible?
Drivers of Corporate Social Responsibility (CSR) Find Out More...
This article explores the impact of corporate social responsibility and sustainability as an priority on marketing strategies.
Corporate Social Responsibility and Marketing Find Out More...
Tasks that marketers perform in a company Marketers take several forms – they can be entrepreneurial and own their own business, or they can act as consultants or advisers or work in agencies to help existing companies, or they can work in a marketing role inside a company. In this article I will discuss various
What does a marketer do? Find Out More...
Is a marketing career for me? Find out today, take the marketing career quiz available on this site. My experience with undergraduate students One of the questions I am often asked by undergraduate students is whether or not they should follow a career in marketing. Often their first exposure to marketing is in marketing principles
Should I pursue a marketing career? Find Out More...
Marketers are becoming profit managers The marketing profession has certainly evolved and developed over recent years and is significantly different in its role and scope than in the past. The following diagram, which highlights the progression in the emphasis of a marketing role, summarizes the transition of the marketing role – from sales focused
The changing role of marketers Find Out More...
Why the shift from art to science in marketing? When you study marketing, often one of the early questions that are discussed and debated in lectures, is marketing an art or science? Certainly in the earlier days of marketing, probably up until the 1980s or so, marketing would have been considered to be an
The shift from art to science in the marketing profession Find Out More...
