## How to Use the Free BCG Matrix Template

### Using the Free BCG Matrix Excel Template

This page contains instructions and a video on how to use the free BCG Matrix Excel template available for download on this website.

Here is a how-to-use video for the free BCG Matrix, … Read more...

## What is relative market share?

Relative market share is a marketing metric used to compare the firm’s market share to the largest competitor in the market. When calculating relative market share, the market leader’s market share is used as the … Read more...

## Quick Overview of the BCG Matrix

For those people familiar with the BCG matrix, you should recall that the horizontal axis measures relative market share.

This is the more important of the two dimensions. A high or low relative … Read more...

## BCG Matrix Formulas and Calculations

There are relatively few calculations required in order to construct effective BCG matrix. Probably the most difficult decision is to define the market – as there are often numerous ways of defining the market, as is further discussed below.

In … Read more...

## Using the BCG matrix for portfolio analysis

One of the prime uses of the BCG matrix is for portfolio analysis – that is, to ensure that the overall company has an appropriate mix of business units and/or product in its … Read more...

## BCG Matrix and its Four Quadrants

The output of the BCG matrix classifies businesses or brands or products into one of four quadrants.

Each of these four quadrants are defined by the intersection of two marketing metrics – namely the market growth rate (a measure of … Read more...

## Limitations of the BCG matrix

Although the BCG matrix is widely used and widely discussed in many strategy and marketing textbooks, it does carry significant practical limitations.

One of the more obvious benefits of the BCG matrix is its level of simplicity – in that … Read more...

## Benefits of the BCG matrix

#### Introduction to the BCG matrix

The BCG matrix was developed by the Boston Consulting Group in 1968. It is a portfolio matrix tool and is designed for larger companies to map, compare and analyze their existing business divisions (strategic business … Read more...

## What is the BCG matrix?

### Overview of the BCG Matrix

The BCG Matrix is a portfolio model developed by the Boston Consulting Group (BCG) in 1968. It has been popularized over time through inclusion in many strategy and marketing textbooks.

One of its prime appeals … Read more...