Examples of core competencies

What are core competencies?

Core competencies are special skills and capabilities of the firm that provides some competitive advantage in the marketplace. We are primarily interested in those skills and capabilities that allow the firm/brand to deliver superior customer value.… Read more...

Product mix example


The overall product mix for a firm is the complete range of products that they offer in the marketplace. It is also sometimes referred to as their product assortment.

There are multiple decisions to make in regards to an overall … Read more...

Study Notes for Positioning Examples

Main positioning categories

  • By product attribute
  • By user
  • By product class
  • Against competition
  • By use or application
  • By quality or value
  • By using a combination of the above options

How to choose the best positioning approach?

  • Market gaps – is
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Product augmentation examples

A key opportunity to differentiate a product in the marketplace is by augmenting the product. This principle as highlighted in the product levels model of marketing, which highlights that a product should be considered on the basis of the following … Read more...

List of examples for classifying consumer products

consumer product classification system
In marketing textbooks, consumer products are classified into four related sets of products, namely:

  • Convenience products
  • Shopping products
  • Specialty products
  • Unsought products

Below is a list of examples for classifying consumer products on this basis.

Examples of convenience products

  • Newspapers
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