A perceptual map is a powerful visual tool used in marketing to depict how consumers perceive and position various products or brands in relation to each other within a marketplace.
Study Notes for Perceptual Maps Find Out More...
Why create a perceptual map from scratch?Perceptual maps are often quite difficult to format, so take advantage of the free perceptual map template that I have built for Microsoft Excel.It is quick and easy to use – ideal if you need to analyze multiple perceptual maps the same time.Here is the link to the download
A perceptual map maker Find Out More...
