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Tag: Perceptual map

Study Notes for Perceptual Maps

What is a perceptual map?

A perceptual map is of the visual technique designed to show how the average target market consumer understands the positioning of the competing products in the marketplace.

The following chart is an example of a … Read more...

Author Geoff FrippPosted on Categories PositioningTags perception, Perceptual map, Study notes

A perceptual map maker

 

Why create a perceptual map from scratch?

Perceptual maps are often quite difficult to format, so take advantage of the free perceptual map template that I have built for Microsoft Excel.

It is quick and easy to use – … Read more...

Author Geoff FrippPosted on Categories Positioning, Segmentation, Targeting and Positioning, Videos - STPTags Perceptual map, video

Make a Perceptual Map using Microsoft Excel

Perceptual mapping is a key analytical tool in understanding market positioning. While the best piece of software to use to construct a perceptual map is Microsoft Excel, the structuring of the graph is sometimes a little bit tricky.

Either a … Read more...

Author Geoff FrippPosted on Categories Positioning, Segmentation, Targeting and Positioning, Videos - STPTags Perceptual map, positioning, video

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Welcome to the Marketing Study Guide

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of marketing as covered across various textbooks and study programs

  • About
    • Privacy Policy
  • Base Concepts
  • Strategy
  • Environment
  • SWOT
  • Consumer Behavior
  • Segmentation
  • Product Mix
  • New Products
  • PLC
  • Promotion
  • Pricing
  • Services
  • CRM
  • Research
  • Metrics
  • Ethical
  • Videos
  • Career Quiz
  • All Articles
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