Prepared by a marketing lecturer, designed for university-level students
A perceptual map is of the visual technique designed to show how the average target market consumer understands the positioning of the competing products in the marketplace.
The following chart is an example of a … Read more...
Perceptual maps are often quite difficult to format, so take advantage of the free perceptual map template that I have built for Microsoft Excel.
It is quick and easy to use – … Read more...
Perceptual mapping is a key analytical tool in understanding market positioning. While the best piece of software to use to construct a perceptual map is Microsoft Excel, the structuring of the graph is sometimes a little bit tricky.
Either a … Read more...